Version française  |  Monday, May 01, 2017    
Distribution channels
Distribution channels

By definition, a distribution channel or distribution chain is a path through which goods and services flow from vendors to consumers. Thus, distribution channels differ from each other by the number of steps here understood as intermediaries through which a good or service passes until it reaches the end consumer, the final stage. There are three types of channels :

1- THE DIRECT CHANNEL or direct distribution network allowing the producer to sell the good directly to the consumer.

2- THE SHORT CHANNEL : here the producer recruits a retailer responsible for selling to the consumer.

3- THE LONG CHANNEL : between producer and consumer, there are several intermediaries to reach the consumer; the product passes through the wholesaler and then retail trader or retailer. 03 groups, as provided for in Law No. 90/031 of 10 August 1990 on commercial activity in Cameroon, emerge from the distribution chain :

  • producers: importers;
  • wholesalers;
  • retailers.

However, the distribution channel becomes longer depending on local realities, with the involvement of other types of intermediaries called semi-wholesalers and under-retailers commonly referred to as "street vendors".

Ministerial Team
MBARGA ATANGANA
Luc magloire MBARGA ATANGANA
The Minister of Trade
NKOUABVOUMA
Jules Martin NKOUABVOUMA
Inspector No.1
MOUSSA SANWARD
MOUSSA SANWARD
Inspector No.2
BASSILEKIN III
Achile BASSILEKIN III
The Secretary-General
KOA
Jacqueline KOA
The Inspector General
BOUBA AOUSSINE
BOUBA AOUSSINE
Technical Adviser No.1
JACKAI
Derrick Mosima JACKAI
Technical Adviser No.2
TEMFOMO
Adija TEMFOMO
Project Planning and Statistics Division Head
MBARGA BIHINA
Valentin MBARGA BIHINA
Internal Trade Director
TSEGUI
David TSEGUI
Metrology, Quality and Price Director
MOTOMBY
Joseph ndumbe MOTOMBY
External Trade Director
ABESSOLO MONEFONG
Martin Charles ABESSOLO MONEFONG
National Fraud Prevention and Elimination Brigade
ZANGA NDJINANG
Nicanor ZANGA NDJINANG
General Affairs Director
Frequently Asked Questions
000 046 793
Latest News
    Delegation of American Businessmen received at Ministry of Trade    A visiting American business delegation on Tuesday April, 23rd 2013, held talks with the Minister of Trade, Luc Magloire MBARGA ATANGANA, during an audience granted them at the conference hall of his Ministerial building.                44 repaired ovens handed over to cocoa farmers in the South West Region    Cocoa plays a key role in Cameroon’s National Economy. In order to meet up requerements of European Union, Cameroonian authorities in the cocoa sector have taken a number of long-lasting measures to better production.                Mincommerce Receives New Year Wishes    Workers of the Ministry of Trade, its partners, consumer protection associations and businessmen, on January 30, 2013 assembled at the Mont Febe hall to shake hands with Minister.                Periodic markets handed over to local authorities    Thirteen market-places built using the funds of the public investment budget were handed over to local authorities (councils).                Cameroon – Tunisia : the impact of the Joint Commission    Seven cooperation agreements were signed between Tunisia and Cameroon last May 9 at the closing ceremony of the Ninth Session of the Large Joint Commission between both countries.                Cocoa and Coffee Inter-professional Board: New Executive Secretary Installed    The new Executive Secretary for the Cocoa and Coffee Inter-professional Board (CCIB) Omer Gatien MALEDY has been called upon to render the cocoa and coffee sectors competitive in the international market. The call was made by the Minister of Trade, Luc Magloire MBARGA ATANGANA, in Douala April 11 2012, during a ceremony to install him into his functions.                PROMOTE    PROMOTE as an instrument of economic development in Cameroon