Version française  |  Sunday, June 25, 2017    
News
PROMOTE
PROMOTE

By Felix Fotso, Technical Adviser No. 1, Promote Focal Point

1- Can you tell us what PROMOTE is?
PROMOTE or International Business Forum of SME and partnership was established following the CEMAC economic days held in Yaoundé, with the aim of encouraging trading between countries of the sub region.

These days experienced a huge success and aroused the interest of people, so that the Cameroonian government, on instructions of the Head of State, His Excellency Paul BIYA, opted to make them a permanent event. This is how PROMOTE came into existence. It now takes place after every three years and is coordinated by the Minister of Trade (government principal), with the expertise of the Fondation Inter-Progress.

2- Which are the domains where the government intervenes?

The domains where the government intervenes are numerous.

With regard to this forum:

In preparation for every edition, the government through its principal, the Minister of Trade, signs a memorandum of understanding with the President of Fondation Inter progress, which defines the organizational framework of the Forum and which contains the commitments made by the parties concerned.

In this case, the commitments made by the Government generally relate to:

Before the trade fair :

  • The organisation of the spatial and functional site of the event.
  • The security of the site.
  • The Financial support for the organization of the event (while waiting for the forum to attain financial autonomy).
During the trade fair :
  • The organisation of B2B meetings between Cameroonian and foreign economic operators in order to present a better image, the potentialities and opportunities that the Cameroonian economy offers.
  • The organisation of meetings between Cameroonian institutions and foreign delegations in order to promote economic and financial cooperation.

3- How is the balance sheet like after four editions?

The balance sheet after four editions of PROMOTE is positive.

  • The acquisition of know-how and technology transfer by Cameroonian enterprises.
  • International openings for SMEs.
  • Significant development/modernization of small businesses (processing of raw materials, good command of ICT applications, distinguished sewing through fashion parades).
  • The development of win-win partnerships in various sectors.
  • Participation and involvement of sub regional and international organizations (CEMAC, ECCAS, EU…).
  • Better credibility and visibility for the Cameroonian economy and even for Cameroon as a tourist destination.

In short, in terms of figures, the temporary balance sheet for 2011 shows:

  • A total of 1 290 exhibitors, an increase of about 200 units as compared to the 2008 edition;
  • A strong representation of 30 countries from all continents.

A fleet of 16 countries:


 •     AFRIQUE DU SUD                                           -   FRANCE

 •     ALGERIE                                                         -   GRANDE BRETAGNE

 •     ALLEMAGNE                                                   -   GUINEE EQUATORIALE

 •     ARGENTINE                                                    -   ITALIE                               

 •     BELGIQUE                                                      -   REPUBLIQUE CENTRAFRIQUE

 •     CANADA                                                         -   SUISSE

 •     COREE DU SUD                                             -   TUNISIE

 •     ETATS UNIS                                                  -   TURQUIE

These countries took part in numerous debates, and national days which encouraged B2B meetings.

  • The exhibition space on the secured surface area was 9.5 hectares of which 5.6 were totally exploited for the event.
  • The total number of visitors reached 117 000 with an increase of 6 000 as compared to 2008.
  • In partnership with the Investment Promotion Agency (API) of Cameroon, the B2B meetings, the business appointments, the quest for solicited partnerships in advance on the part of Cameroonians and foreigners  increased to 495 during that edition of PROMOTE.
  • Exciting conferences, debates, workshops, presentation of enterprises or products hit all records with 84 meetings.

The next edition of PROMOTE is scheduled to take place between 6 – 14 December 2014.

For further information, please contact:

FONDATION INTER-PROGRESS

Web site : www.salonpromote.org   

BP 1687 Yaounde Cameroon   

Tel : (237) 22 21 44 15/77 70 76 79   

Fax : 22 21 44 88/ 22 21 37 75   

Mail : info@interprogress.org   

MINISTRY OF TRADE

Web site : www.mincommerce.gov.cm

BP 27 Yaoundé Cameroon

Tel : 22 22 63 65/22 23 02 16

Fax : 22 22 63 65

Mail : infos@mincommerce.gov.cm

Published : May 10, 2012
Ministerial Team
MBARGA ATANGANA
Luc magloire MBARGA ATANGANA
The Minister of Trade
NKOUABVOUMA
Jules Martin NKOUABVOUMA
Inspector No.1
MOUSSA SANWARD
MOUSSA SANWARD
Inspector No.2
BASSILEKIN III
Achile BASSILEKIN III
The Secretary-General
KOA
Jacqueline KOA
The Inspector General
BOUBA AOUSSINE
BOUBA AOUSSINE
Technical Adviser No.1
JACKAI
Derrick Mosima JACKAI
Technical Adviser No.2
TEMFOMO
Adija TEMFOMO
Project Planning and Statistics Division Head
MBARGA BIHINA
Valentin MBARGA BIHINA
Internal Trade Director
MOTOMBY
Joseph ndumbe MOTOMBY
External Trade Director
TSEGUI
David TSEGUI
Metrology, Quality and Price Director
ABESSOLO MONEFONG
Martin Charles ABESSOLO MONEFONG
National Fraud Prevention and Elimination Brigade
ZANGA NDJINANG
Nicanor ZANGA NDJINANG
General Affairs Director
Visitez notre MEDIATHEQUE
Frequently Asked Questions

Le contenu de cette page nécessite une version plus récente d’Adobe Flash Player.

Obtenir le lecteur Adobe Flash

Latest News
    Delegation of American Businessmen received at Ministry of Trade    A visiting American business delegation on Tuesday April, 23rd 2013, held talks with the Minister of Trade, Luc Magloire MBARGA ATANGANA, during an audience granted them at the conference hall of his Ministerial building.                44 repaired ovens handed over to cocoa farmers in the South West Region    Cocoa plays a key role in Cameroon’s National Economy. In order to meet up requerements of European Union, Cameroonian authorities in the cocoa sector have taken a number of long-lasting measures to better production.                Mincommerce Receives New Year Wishes    Workers of the Ministry of Trade, its partners, consumer protection associations and businessmen, on January 30, 2013 assembled at the Mont Febe hall to shake hands with Minister.                Periodic markets handed over to local authorities    Thirteen market-places built using the funds of the public investment budget were handed over to local authorities (councils).                Cameroon – Tunisia : the impact of the Joint Commission    Seven cooperation agreements were signed between Tunisia and Cameroon last May 9 at the closing ceremony of the Ninth Session of the Large Joint Commission between both countries.                Cocoa and Coffee Inter-professional Board: New Executive Secretary Installed    The new Executive Secretary for the Cocoa and Coffee Inter-professional Board (CCIB) Omer Gatien MALEDY has been called upon to render the cocoa and coffee sectors competitive in the international market. The call was made by the Minister of Trade, Luc Magloire MBARGA ATANGANA, in Douala April 11 2012, during a ceremony to install him into his functions.                PROMOTE    PROMOTE as an instrument of economic development in Cameroon